UX Decoded
Keertika SrivastavaUX Decoded: Reverse-Engineering the Design of 16 Breakthrough Apps
What Makes Apps Like WhatsApp, Spotify, and Blinkit Feel Effortless?
UX Decoded cracks open the playbook of 16 top apps to reveal the psychology, laws, and design tricks that make them feel intuitive—and keep users hooked.
Inside, You’ll Discover:
✅ Psychology in Action – How Hick’s Law, Fitts’s Law, and the Zeigarnik Effect shape real-world UX.
✅ Retention-Boosting Patterns – Why some interfaces just click while others frustrate users.
✅ Proven Frameworks – Step-by-step breakdowns you can apply to your own designs.
Who Should Read This?
👩💻 UX/UI Designers – Elevate your work with behavior-backed strategies.
🚀 Product Builders – Design experiences that convert and retain.
🎓 Aspiring Designers – Learn from the best—without the fluff.
Stop guessing. Start designing with intent.
🤔 Why I Wrote This Ebook
As a designer, I had a wake-up call:
💡 Junior designers struggled with UX laws they’d never been taught.
💡 Even experienced designers missed genius design tricks hiding in apps like GPay, PhonePe, and Blinkit—the same apps they used daily.
That’s when I realized: We’re swimming in masterclass-level UX… but nobody’s pointing it out.
So I built UX Decoded to:
🔍 Turn theory into action – No vague concepts, just real examples from apps you know.
🚀 Shortcut the learning curve – Why start from scratch when top apps already solved these problems?
💡 Make you the designer who sees the why – So you can craft interfaces that feel instantly intuitive.
This is for you if you’ve ever:
❓ Reverse-engineered a UI thinking, “How’d they make this so smooth?”
❓ Wished UX principles felt less like textbooks and more like superpowers.
Now you’ll know—and use—the secrets behind the world’s best designs.
And if you want to start your design as beginner - Design Mastery
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